Does life look good to the outside world while you're slowly dying inside?

Let's get you out of survival mode and loving life again!

WHO I WORK WITH

Does this sound like you?

The woman who has built the "perfect" life on paper and still feels empty.

She has the career, the family, the home, the accomplishments. But behind closed doors she wonders “is this really it?” and feels guilty for even asking.

The woman who has forgotten who she is outside of her every day roles.

She may be a mother, a wife, a professional, a caregiver. But when someone asks her what SHE wants, she genuinely doesn’t know anymore.

The woman who has tried the "conscious" solutions and they haven't stuck.

She’s read the books, done the journaling, and tried therapy. She gets temporary relief but falls back into the same patterns.

The woman who is overwhelmed by the noise and can't hear herself.

Over social media, family demands, work expectations, and the constant pull of everyone else’s needs.

The woman who feels like she should be grateful, which makes things worse.

Her life looks beautiful to the outside world. So she minimizes what she’s feeling, doesn’t talk about it, and carries it alone.

If you nodded along, you're in the right place.

“Is this all there is? Is this my life forever?”

At 48, I found myself numbly looking out at the mostly unattractive terrain during my daily train commute to and from work, asking that question. I’d worked in the same office for 28 years. For many of those years, I loved my job, the friends, the steady paycheque. But nearing 50, I was withering. My soul was dying a slow death. I was bored. I’d changed roles a number of times, but this felt different. I wanted to run out of my own body; my own life. I couldn’t keep doing this. After numerous “sticky” conversations with my spouse, and a whole lot of calculating what would work best for my employer, I quit. I see now how much of a people pleaser and “good girl” I was … planning the best possible time to hand in my notice around my bosses’ challenges and summer vacations.

Now, my oxygen mask goes on first. I don’t automatically put myself last. I finally know in my bones that I am worthy of happiness; that I don’t have to “work my guts out” to deserve the oxygen I breathe; and I know that my cup needs to be refilled before I can pour from it. For a few years after my office job, I worked as a home organizer (and declutterer), and guided clients to see that their many things were distracting them from what’s truly important in life. I’ll admit: I wasn’t overly successful in conveying that message.

One day while working as a home organizer, a spiritual coach showed up in my Instagram feed. Her shares really resonated with me. I started “chatting” with her through Instagram, and a couple of months later, even though I barely knew her, I felt a strong pull to attend a weekend retreat she was hosting. I walked away from that retreat a changed woman, and hired the coach to continue working on myself. She introduced me to subconscious reprogramming, and held a whole lot of space for me while I cried and learned just how poorly I had been talking to and treating myself. The voice in my head is much kinder now. And I’m kinder to others around me. I pause to actually taste my coffee. I see the beauty around me daily. I’m excited about the future, rather than exhausted just thinking about it.

No wonder my resolutions never stuck!

Realizing this, I finally understood that we’re running a loop, or program, that makes it difficult to successfully bring about change in our lives unless we can access our subconscious mind to instill new thoughts, ideas, and ways of being.

95%

of our day to day is run by our subconscious

5%

is left for our conscious, critical thinking mind

During our sessions, the floor is yours.

Coaching isn’t therapy, motivational speaking, or someone telling you how to live your life. During our virtual coaching sessions, I listen, ask questions you may not have considered, and, when helpful and with your permission, use subconscious reprogramming tools.

Hypnosis

Quiets the critical mind so new, empowered

beliefs can take root.

T.I.M.E.

Techniques™

Works with your subconscious timeline to shift old emotional

responses.

EFT Tapping

Gentle tapping to slow down, create calm, and shift what keeps you stuck.

You leave not with another to-do list, but with a different relationship with yourself.

And when you change the way you see yourself, everything else begins to change too.

Fun Facts

A few things you might not know about me

01

I’ve spent my life correcting the pronunciation of my name (and I don’t mind). It’s pronounced like “Anna” with a “D” in front — not “Dayna.” My name rhymes with “banana,” so I say “Dana Banana” to help people remember.

02

When our daughter wanted a dog, my job had me outside the home for 11–12 hours a day, so we got a pet bird. Only after did we learn yellow-sided conures can live up to 30 years. You may hear our 14-year-old bird, Caesar, adding his “two seeds” during our calls.

03

I refer to coffee as “Nectar of the Gods.”

04

My cooking skills involve making toast and warming canned soup!

05

I’m a 3/5 Emotional Manifesting Generator in Human Design.

06

I can be a little shy when I first meet someone, but it’s not long after that I show my hilarious side. (Or at least I think I’m hilarious!)

You already have more of the answers than you think.

Sometimes, you simply need a quiet space to hear them.

Life & Success Coach

You already have more of

the answers than you think.

© 2026 Dana Vitelli. All rights reserved.